My Energy Drinks Blog

FRS has announced the launch of their new channel on Youtube.  It’ll primarily be used a way for them to connect to their customers, let their spokespeople (from the looks of it, primarily Lance Armstrong) get interactive with fans and as a general hub for all stuff FRS.   Direct from the FRS brass, the primary channel categories (at least at launch) will be:

Secret Weapon (current & future creative work);

When It Matters (athlete highlights & insights);

Feel The Difference (testimonials & interviews)

Your FRS (consumer spots & input).

Check it out:

http://www.youtube.com/user/TheFRSHealthyEnergy

Derek Fisher, Laker guard and wiley vet, just signed a partnership deal with FRS.  He’ll primarily function as a brand ambassador and spokesperson on and off the court.  In Fish’s words:

“I am excited about my new relationship with The FRS Company.  As an authentic user of their products for several years now, I have seen the effects of what using FRS has had on and off the court. I have also become a firm believer in the benefits of quercetin and FRS’ ability to deliver it in a healthy, effective product. I look forward to working with the company.”

You couldn’t find a more stand-up and clutch player/person. Congrats to both Fish and FRS!

NOS Energy Drinks announced their launch of 2009 HOT IMPORT NIGHTS.  In their words:

NOS took great steps in 2009 by sponsoring the HIN tour and schedule and sponsorship the exciting “drifting” area of each show that is now branded NOS “Human Horse Power Zone”. This year, the NOS and HIN partnership expands with NOS participating with Formula Drift and HIN at all events, concluding in the championship drifting event in Phoenix, AZ on December 12, 2009. This NOS PRO AM Drift Championship Series tour in also presented by HIN and Formula Drift. The full tour schedule and details of the 2009 HIN schedule is available at www.hotimportnights.com.

http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20090401005434&newsLang=en

We had been hearing rumblings of this… it’s good to see the actual schedule, we’re hoping to make it to the championship show!