FRS launches new Youtube Channel
FRS has announced the launch of their new channel on Youtube. It’ll primarily be used a way for them to connect to their customers, let their spokespeople (from the looks of it, primarily Lance Armstrong) get interactive with fans and as a general hub for all stuff FRS. Direct from the FRS brass, the primary channel categories (at least at launch) will be:
Secret Weapon (current & future creative work);
When It Matters (athlete highlights & insights);
Feel The Difference (testimonials & interviews)
Your FRS (consumer spots & input).
Check it out:
http://www.youtube.com/user/TheFRSHealthyEnergy
